Live Virtual
Experience
TBD
Upon request
TBD
90 minutes
Make strategic marketing decisions for your next campaigns, based on the six fundamental human needs that drive every purchase decision.
What you get
Key participant take-aways:
Discover the 6 basic human needs and how they impact business
Understand how this drives consumer behavior
Access popular Heuristics used in marketing campaigns to address those top audience needs
Recognize how needs are fueled by actions and non-actions
Adapt your communication approach to respond to specific needs
Perform a needs-first Gap analysis of your company
Align on cross-functional objectives from a needs-first approach
The 6 Basic Human Needs, Applied to Business
Who is this course for?
Business
Owners
Leadership Teams
& HR Departments
Corporations &
Institutions
Skills to Acquire
Brand Insight
Consumer awareness
Empathy
Leadership
Interpersonal skills
Problem-solving
Excellent workshop on personal branding for BDC. Our attendees raved about Sabrina’s passion and clarity. Her delivery was relevant for the audience and had a meaningful impact. Professional and enthusiastic … a pleasure to work with, would highly recommend!
Hannah Kellett, International Relations Advisor
Live Virtual
Experience
TBD
Upon request
TBD
90 minutes
Register and get
Recap of key
course concepts
Downloadable
resources
Articles
Learning
activities
Assignments
and Frameworks
Certificate
of Completion
Individual
Full program access
15-min Q&A included at the end
Hosted on Zoom
Group
Full program access
Tailored to your goals
30-min Discovery Session included
Virtual, in-person or hybrid
Class recording available
For your security, all orders are processed on a secured server.
Sabrina is very enthusiastic, expressive, and easy to follow.
Serge Crevier, General Director
Sabrina Prioletta, Brand and Communication Strategist with over 25 years of experience in business and entrepreneurship, is proud of numerous award-winning campaigns.
Having been a certified Dale Carnegie Trainer, Sabrina also leads programs designed to add value through proven, ISO-9001-certified accelerated learning methodologies.
Her dedication to self-expression and identity is at the heart of everything she does, ensuring that her clients and students achieve transformative results. This helps participants align with and master their unique message.
Sabrina is a proud member of CAPS - The Canadian Association of Professional Speakers, The Speakers Bureau of Canada, eSpeakers, The Speakers Alliance, and AAS - All American Speakers. She is also a TEDx Speaking Coach, and a TEC - The Executive Committee and PMI - Project Management Institute Speaker.
Workshops, training sessions, and conferences delivered
Register today & transform needs into opportunities!
This Brand Strategy Training Course will help you position either your personal or business brand in a way that is aligned to your core values, beliefs and goals.