The 6 Basic Human Needs, Applied to Business

event

Live Virtual

Experience

date

May 4, 2023

Next Intake

clock

12:30 PM EST

90 minutes

Make strategic marketing decisions for your next campaigns, based on the six fundamental human needs that drive every purchase decision.

Basic Human Needs Applied to Business

What you get
What you get

Key participant take-aways:

Discover the 6 basic human needs and how they impact business

Understand how this drives consumer behavior

Access popular Heuristics used in marketing campaigns to address those top audience needs

Recognize how needs are fueled by actions and non-actions

Adapt your communication approach to respond to specific needs

Perform a needs-first Gap analysis of your company

Align on cross-functional objectives from a needs-first approach

The 6 Basic Human Needs, Applied to Business

Six Basic Human Needs

Who is this course for?

Business
Owners

Leadership Teams
& HR Departments

Corporations &
Institutions

Skills to Acquire

Brand Insight

Consumer awareness

Empathy

Leadership

Interpersonal skills

Problem-solving

Excellent workshop on personal branding for BDC. Our attendees raved about Sabrina’s passion and clarity. Her delivery was relevant for the audience and had a meaningful impact. Professional and enthusiastic … a pleasure to work with, would highly recommend!

Hannah Kellett, International Relations Advisor

event

Live Virtual

Experience

date

May 4, 2023

Next Intake

clock

12:30 PM EST

90 minutes

Register and get
Register and get

Recap of key course concepts

Recap of key
course concepts

Downloadable resources

Downloadable
resources

Articles

Articles

Learning activities

Learning activities

Assignments

Assignments

Official Certificate of Completion

Official Certificate
of Completion

individual

Individual

Full program access

15-min Q&A included at the end

Hosted on Zoom

247

group

Group

Full program access

Tailored to your goals

30-min Discovery Session included

Virtual, in-person or hybrid

Class recording available

For your security, all orders are processed on a secured server.

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Sabrina is very enthusiastic, expressive, and easy to follow.

Serge Crevier, General Director

sabrina-prioletta

Sabrina Prioletta, Brand Strategist with over 20 years of corporate and entrepreneurial experience prides herself with award-winning campaigns.

A Certified Dale Carnegie Trainer, Sabrina also facilitates programs aimed at delivering value through proven, ISO-9001 accelerated learning methodologies.

Her dedication to self-expression and identity is key in all she does – so that her clients and students experience transformational results. This helps participants align with, and master their unique message.

Sabrina is a proud member of CAPS, The Canadian Association of Professional Speakers eSpeakers, and The Speakers Alliance. She is also a TEDx Speaking Coach.

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Workshops, training, and conferences delivered

past workshops

Register today & transform needs into opportunities!

This Brand Strategy Training Course will help you position either your personal or business brand in a way that is aligned to your core values, beliefs and goals.