Tag: successful rebrands

Brand Transformation : Igniting the Butterfly

Brand Transformation : Igniting the Butterfly

“We tried rebranding a few years ago; what guarantees this initiative?” “Could rebranding alienate our customers and harm brand loyalty?” “Are the costs of this transformation justified by the expected benefits?”     Skepticism around changing your brand is normal.  Whether the fears are based on past failures, risk aversion, or financial concerns makes no […]