Tag: storytelling

Leadership Brands: How to Position for Purpose, not Perception

Leadership Brands: How to Position for Purpose, not Perception

I was recently in a meeting with a highly successful executive coach. He not only created a business model that worked, but did so in the most authentic way possible. His extensive experience leading complex projects demonstrated that he was willing to risk more than his competitors. He pushed beyond the limits of what others […]

New Year. New Brand?

New Year. New Brand?

You wrap up the year with a list of priorities, urgencies, must-have’s. By end of December, you swear that next year will be different. Urgencies are replaced by intentions. Goals. Even (sometimes) a little inspiration to become a better, truer you. Fast-forward a few weeks into January. What happened? Maybe you fell back into the […]

Feeling Speechless? What is Brand Communication?

Feeling Speechless? What is Brand Communication? impactful communication is like an open house

In an era when shorter is better -and- less is more, how does a brand effectively articulate its intentions? The answer to effective brand communication lies within its building blocks.  What does this mean?   Think about your home, for instance. If you were to list your home with a real estate agent the first […]