One of our popular programs called The Language of Leadership has spurred demand for more personalized communication solutions. Yes, communicating with clarity, purpose and impact is fundamental for leaders of all levels. Ensuring that your team engages and buys in to your ideas requires deeper alignment and personality-based reflections. And here’s something else to remember: […]
Tag: brand strategy
The Year-End Brand Audit: What’s your new year Readiness?
As another year comes to a close, let’s take a step back and reflect on all the success and opportunities, all the misses and lessons learnt. How can you transform these insights to actionable data for next year? There are six areas that outstanding industry leaders excel in. They are: Culture, Communication, Identity, Experience, Leadership, […]
One Upon a Brand : Storytelling that Sticks
They say that great communicators reach your head, but touch your heart. Stories are the fast-track to the heart. So why are they used so seldom in business? Storytelling is an incredibly powerful tool in business, yet it is often underutilized. Several factors contribute to why it is seldom used: Fear of judgment or being […]
Exceptional Leaders Live by their Brands
Leadership is a way of thinking, a way of acting and, most importantly, a way of communicating. ~ Simon Sinek Summed up, this is identity. Your leadership brand is about how others perceive you. It shapes engagement and impacts results. Understanding and embracing your leadership identity is fundamental to long-term success. It’s not just […]
Words That Convert: From Conversations to Conversions
How often have you avoided a conversation because: it was difficult, you did not have the time, it was already in an email .. (fill in the blank for your reality). Communication is the number one soft skill game-changer across industries. A survey by the Harvard Business Review found that 69% of managers are uncomfortable […]
Brand Transformation : Igniting the Butterfly
“We tried rebranding a few years ago; what guarantees this initiative?” “Could rebranding alienate our customers and harm brand loyalty?” “Are the costs of this transformation justified by the expected benefits?” Skepticism around changing your brand is normal. Whether the fears are based on past failures, risk aversion, or financial concerns makes no […]