TerraNova is a full-service Canadian Indigenous Minority facility that engineers repair solutions for legacy technology deployed by the Military and Defense sector.
Their multidisciplinary team repairs, engineers, redesigns, assembles and tests integration systems used across land, sea, air and coastguard fleets. TerraNova provides a full-spectrum of hardware services including interconnect harnessing and cabling, strategic sourcing of legacy aftermarket components and products, retrofit, and overhaul remanufacture services.
TerraNova helps protect your best assets by mitigating risk. They protect and defend lines of business by repairing what other vendors deem unrepairable.
Objectives
Define a strategic direction for the brand
Launch a wholly owned subsidiary brand that mirrors its parent company
Articulate all brand messaging to reflect its management team and corporate goals
Develop a visual identity and supporting brand assets
Create a website that is a reflection of the brand
Deliverables
The development of a unique and progressive brand
Articulation of the brand’s added value for the Department of National Defence (DND)
Creation of logo and color palette
Development of website
Branded custom Master PowerPoint for Sales and Management
The TerraNova brand launch required SIVA to start from scratch in an unfamiliar and very discrete Defense market. Sabrina led us through a series of discussions, gathering and synthesizing vast amounts of information, ending in a structure that enabled us to effectively tell our story. Through creativity, our extensive service offerings have come to life in an easily consumable format and one that reflects the culture of TerraNova. If you are looking for a brand modernization or a ground up build, I highly recommend SIVA as your partner.
Doug Kerwin | General Manager
