Projects
Melissa Masella redefines what it means to work hard, and play hard at Royal Lepage.
With stamina and unwavering determination, she pursues goals until they are accomplished.
The last decade of experience in real estate has deepened Melissa’s roots in the Greater Montreal area. Melissa prides herself on a consistent top rank performance in the industry.
Royal LePage is a Canadian real estate franchiser and owner-operator with more than 600 locations and over 17,000 Realtors in Canada.
Objectives
To differentiate herself in the local real estate market in an authentic, powerfully branded way.
Create a refreshed Brand identity that aligns with dominant Archetypes
Communicate the core brand message with consistency across platforms
Develop key phrases that tie into brand essence
Deliverables
A refreshed communication strategy and original content creation that highlights Melissa’s personality in the real estate market.
Brand identity alignment to Archetype personality
New content creation for website & biography
Tagline and anchor statements conception
Branded Listing Presentation creation
Develop branded templates for email campaigns