To gain renewed exposure and momentum in a BYOW Resto category that became saturated.
Create an integrated marketing strategy
Refresh brand identity
Promote restaurant chain in a more relevant, impactful way to a younger demographic audience
Develop a 12-month, fully-integrated marketing campaign to promote the L’academie Restaurants’ new Brand identity.
New visual brand identity
Social & digital media campaigns
New menu & Pricing strategy
Radio (Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7)
Print, Out-of-home media campaigns
Girls night out!