L’académie. Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.
A BYOW known for its Italian and French dishes, ambiance, and friendly service.
Objectives
To gain renewed exposure and momentum in a BYOW Resto category that became saturated.
Create an integrated marketing strategy
Refresh brand identity
Promote restaurant chain in a more relevant, impactful way to a younger demographic audience
Deliverables
Develop a 12-month, fully-integrated marketing campaign to promote the L’academie Restaurants’ new Brand identity.
New visual brand identity
Photo shoots
Website relaunch
Social & digital media campaigns
Partnership development
Event participation
New menu & Pricing strategy
Radio (Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7)
Print, Out-of-home media campaigns
Radio Campaigns
Girls night out!
Date night
Business lunch