Projects

LAcademie_logo

L’académie. Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.

A BYOW known for its Italian and French dishes, ambiance, and friendly service.

Objectives

01

To gain renewed exposure and momentum in a BYOW Resto category that became saturated.

02

Create an integrated marketing strategy

03

Refresh brand identity

04

Promote restaurant chain in a more relevant, impactful way to a younger demographic audience

Deliverables

Develop a 12-month, fully-integrated marketing campaign to promote the L’academie Restaurants’ new Brand identity.

New visual brand identity

Photo shoots

Website relaunch

Social & digital media campaigns

Partnership development

Event participation

New menu & Pricing strategy

Radio (Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7)

Print, Out-of-home media campaigns

Radio Campaigns

Girls night out!

Date night

Business lunch