ethica CRO is a full-service, accredited CRO managing ethical clinical research on drugs, biologics, medical devices and natural health products. Their advanced study designs, trial procedures, and complex data analyses exist for the singular purpose of bringing therapies to market that will improve the standard of care.
The 1st accredited CRO in the world and industry leader in research ethics, ethica CRO is committed to safeguard research participants and provide the highest level of protection across collaborations.
They provide integrity of data through responsiveness, accuracy, and efficiency for the well-being of all research participants.
Objectives
Bring more awareness to ethica’s medical aesthetics expertise
Solidify the brand’s positioning in the global market
Develop a comprehensive visual brand that is reflective of its essence
Ensure key player opinions are captured in the refreshed positioning
Increase brand recognition and impact at global trade show events
Deliverables
Strategic assessment of the dominant brand Archetypes and personality with the management team
Strategic positioning of the brand
Development of a unified brand narrative that is reflected across mediums
Creation of a refreshed, cohesive visual brand identity
Sub-division strategic planning
Unveiling and integration of the new brand identity for employees at the launch conference
