Dawson College first opened its doors to students in September 1969. The institution wanted to ensure a consistent, authentic and well understood value to benefit current and potential students, employees, alumni, partners and donors.
Unlike branding a new organization, Dawson College had a proud history to draw upon as well as a variety of established colours, logos and materials. So the goal was to streamline the identity that was already known and loved over the decades.
The result was a clearly articulated unique value to the community and society at large.
Objectives
Refresh and realign on the core Dawson identity
Share the brand story, with a stronger voice & clearer messaging based on its unique positioning in the market
Develop uniform communication standards for the internal community
Create a complete brand identity system to be used as a benchmark
Focus on incorporating research findings to optimize future strategies
Deliverables
Strategic assessment of the brand and analysis compilation from: brand discovery sessions, focus groups, quantitative research
Development of a Brand Strategy tailored to the Strategic Plan
Visual Brand Guidelines to represent the College in a visually impactful, consistent and recognizable manner across multiple sub-divisions and platforms
Communication Strategy developed to articulate the College’s core messages that appeal to and impact its diverse audience
Launch recommendations
Our experience working with SIVA has been exceptional and at every step we were in the hands of seasoned professionals. We went from an outdated brand that the community was misusing to a refreshed visual identity that the entire institution has embraced. I most appreciated their ability to actively listen to our unique challenges and come up with multiple creative solutions to address them.
Megan Ainscow, Head of Communications
