ConnectU International is the leader of camp connections across the globe. They specialize in matching children with the highest-quality camp, short-term education and travel experiences based on their interests, needs & personalities.
Objectives
Launch a new brand into the global marketplace that creates connections between students and their camp, education, and travel preferences
Launch an international website under the new brand identity
Develop branded marketing materials and sales tools
Create brand exposure and new student enrollment
Optimize the brand reach across platforms and events
Deliverables
A branded communication strategy and original content creation that highlights this unique business model in the world of camp and experiential learning
Brand identity creation based on Archetype personality
Original content creation for website, social pages, collateral
Tagline, anchor statements, elevator pitch
Assessment concept to differentiate the brand and add value to students
Collaboration with other agencies to develop a consistent brand look and feel
Tedx style presentation developed for a keynote speech at the Science Innovation Center in Shanghai, China
“Sabrina’s unique, personable approach to learning about me and my company made me feel understood and clear about the company’s vision & direction. You can trust her to create something impactful, in a timely manner, and with a professional team surrounding her to help with project management. With so many details to handle in our business, it’s relieving to know that SIVA will not only manage a project from conception through completion, but will also remind us about details and timelines, to ensure we’re on track. Passionate about what they do, paralleled with warm inter-personal skills, makes SIVA a memorable and impactful company to work with.”
Dov Shapiro | Founder of ConnectU
