BV Design is an internationally renowned Architectural and Design firm, founded by designer Benjamin Van den Eede who specializes in the conception and renovation of hotels, restaurants, and residences.
Objectives
To Increase brand awareness of a European company to help it stand out in a non-conventional, innovative way that highlights Montreal culture.
Increase brand awareness in Montreal
Promote the designer’s « form meets function » ideology
Get involved with a local project that celebrates the essence of Montreal
Deliverables
Project Orange, a collective Montreal mouvement that unites a Hotel concept with a local artist haven, while ecologically repurposing 300 of the STM’s orange line Metro carts – just in time for Montreal’s 375th Anniversary!
Creation, development and launch of “Project Orange Montreal”, a Hotel development proposal for the STM
Development of a social and digital strategy
Website relaunch
Management of a fully integrated PR and seeding campaign