Our Story
We work with leaders and organizations who live by their identity, tell powerful stories, and build timeless brands.
We dig deeper to better understand your business goals. This clarity brings creative solutions that transform brands into unique personalities that get noticed.
Leadership
Teams
Leadership teams say we understand their complex realties and speak their language of business
Employees
Employees report feeling more engaged and connected
Entrepreneurs
Entrepreneurs begin to think more strategically about their business models
We specialize in crafting brand identities, communication strategies, and interactive trainings. Known for our unique process-driven methodologies, we literally unveil brand DNA’s, using the power of Archetypes.

Bombardier

Champlain College

BDC

CN

Dawson College

Freedom 55

Royal LePage

Skyalta

John Molson School of Business

KW Prestige

Distillerie Mont Royal

Caprina

Habitat for Humanity

Kariderm

Academie

CRC

LogiSolutions

ConnectU Program

Terrasse Verte

GreenMark Builders

YES Employment Entrepreneurship

Asana

OFO Ventura

NCL Envirotek

ALTIMUM IMS

Catherine Gagnon

Brisa Brasil

Radical Dezzertz

Total Presence

Amphore Packaging

Chimparoo

Maitrico

Renaissance

Vanesa Ayurveda

Avon

Chmait Fares

Microsoft

Sexy Brilliant

Vortex

BV Design

Diana Eskander

Mouvement PARADOXE

Tanya Rickert

Carritec

GY Consulting

NurseBar
Why this obsession with why?

"If you don't know where you want to go, then it doesn't matter which path you take."
- The Cheshire Cat (Alice in Wonderland)
Sabrina Prioletta, Founder comes with over 20 years of national and global brand management experience. The corporate world groomed her to achieve award-winning campaigns and retail initiatives that have accelerated revenue growth on $60M+ portfolios. The agency world taught her how to transform brand strategies into purposeful, agile initiatives that get brands noticed.

Adidas

Molson Coors

Speakers Bureau of Canada

Montreal Gazette

Calgon

The Healing Garden

Imperial Tobacco

MKA Fragrance

Rimmel London
Over the years, the campaigns, the brainstorm sessions - something became increasingly evident. If the core of a brand isn’t clear, then its architecture gets compromised. Starting with a solid identity is the only way brands express, transform, and expand indefinitely.