Our Story
We work with leaders and organizations who live by their identity, tell powerful stories, and build timeless brands.
We dig deeper to better understand your business goals. This clarity brings creative solutions that transform brands into unique personalities that get noticed.
Leadership
Teams
Leadership teams say we understand their complex realties and speak their language of business
Employees
Employees report feeling more engaged and connected
Entrepreneurs
Entrepreneurs begin to think more strategically about their business models
We specialize in crafting brand identities, communication strategies, and interactive trainings. Known for our unique process-driven methodologies, we literally unveil brand DNA’s, using the power of Archetypes.
Bombardier
Champlain College
BDC
CN
Dawson College
Freedom 55
Royal LePage
Skyalta
John Molson School of Business
KW Prestige
Distillerie Mont Royal
Caprina
Habitat for Humanity
Kariderm
Academie
CRC
LogiSolutions
ConnectU Program
Terrasse Verte
GreenMark Builders
YES Employment Entrepreneurship
Asana
OFO Ventura
NCL Envirotek
ALTIMUM IMS
Catherine Gagnon
Brisa Brasil
Radical Dezzertz
Total Presence
Amphore Packaging
Chimparoo
Maitrico
Renaissance
Vanesa Ayurveda
Avon
Chmait Fares
Microsoft
Sexy Brilliant
Vortex
BV Design
Diana Eskander
Mouvement PARADOXE
Tanya Rickert
Carritec
GY Consulting
NurseBar
Why this obsession with why?
"If you don't know where you want to go, then it doesn't matter which path you take."
- The Cheshire Cat (Alice in Wonderland)
Sabrina Prioletta, Founder comes with over 20 years of national and global brand management experience. The corporate world groomed her to achieve award-winning campaigns and retail initiatives that have accelerated revenue growth on $60M+ portfolios. The agency world taught her how to transform brand strategies into purposeful, agile initiatives that get brands noticed.
Adidas
Molson Coors
Speakers Bureau of Canada
Montreal Gazette
Calgon
The Healing Garden
Imperial Tobacco
MKA Fragrance
Rimmel London
Over the years, the campaigns, the brainstorm sessions - something became increasingly evident. If the core of a brand isn’t clear, then its architecture gets compromised. Starting with a solid identity is the only way brands express, transform, and expand indefinitely.
