Tassi & Bébé | Research

Growing a skincare brand in the children's segment

July 3, 2015

How to grow our brand in the children’s skincare segment ?


 

Who?

Tassi & Bébé.  A local, natural toiletries brand for babies; made of organic shea butter and maple syrup.

 

Deliverables

A competitive analysis of the Canadian marketplace was performed, including industry performance, forecasts, direct & indirect competition.   Retail positioning and POS visibility assessment.
Pricing strategies developed to optimize listings & new product development (NPD).