Radikal Dezzertz | Strategy

Distinguishing a brand in a highly competitive market

July 11, 2015

How can we distinguish our gelatos in a premium, health-conscious industry?



Radikal Dezzertz.   Dedicated to crafting premium quality churros, gelato, and frozen desserts for the Montreal community. Combining traditional European gelato-preparation methods with innovative flavours, for a truly artisanal product.



Provided an integrated 1-year marketing strategy for the brand.   Identified opportunities for increased exposure, audience engagement, and brand awareness.
Marketing considerations based on company objectives and multi-phased approach.