L’académie restaurants

December 11, 2018

L’académie. Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.


A BYOW known for its Italian and French dishes, ambiance, and friendly service.

Objectives

To gain renewed exposure and momentum in a BYOW Resto category that became saturated.

  • Create an integrated marketing strategy
  • Refresh brand identity
  • Promote restaurant chain in a more relevant, impactful way to a younger demographic audience

Deliverables

Develop a 12-month, fully-integrated marketing campaign to promote the L’academie Restaurants’ new Brand identity.

  • New visual brand identity
  • Photo shoots
  • Website relaunch
  • Social & digital media campaigns
  • Partnership development
  • Event participation
  • New menu & Pricing strategy
  • Radio  (Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7)
  • Print, Out-of-home media campaigns

Results

  • Page views + 336 %Time spent on website + 240 %   
  • Rebounce rate  – 82 %
  • + 122% new Facebook friends in the targeted 18-34 year old segment (4 first months)
  • Strategic partnerships created:  CIRQUE du SOLEIL, EVENKO, SAQ, McGill & Concordia University  

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Radio campaign

Girls night out!

 

Date night

 

Business lunch

 

 

 

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