L’Académie | Wine Show

Increase trial and visibility through geo-specific events

July 7, 2015

How can we get trial and visibility near our different locations?


 

Who?

L’académie.   Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.  A BYOW known for its Italian and French dishes, ambiance, and friendly service.

 

Deliverables

Participated as exhibitors in the 3-day Laval Wine Show, with attendance of 8K people, and supported through media, PR, and social coverage.

Developed and managed L’Académie Laval fully-integrated campaign: booth set-up, sampling activation, contest, lead-generation, social, and couponing.   A complete success with 1K names collected, 8K coupons distributed, and > 215 coupons redeemed within days of the event.

 

creative by Design Grafico