L’Académie | Radio spots

Mass media to deliver a targeted message

July 8, 2015

How can we use radio for mass reach but share our specific message?


 

Who?

L’académie.   Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.  A BYOW known for its Italian and French dishes, ambiance, and friendly service.

 

Deliverables

Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on multiple stations: Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7
Supported re-branding campaign to 3 main target groups; delivered awareness and increased traffic to L’académie website.

 

Girls night out!

 

Romantic date

 

Business lunch