L’Académie | Radio spots

Mass media to deliver a targeted message

July 8, 2015

How can we use radio for mass reach but share our specific message?



L’académie.   Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.  A BYOW known for its Italian and French dishes, ambiance, and friendly service.



Fully integrated 26-week radio campaign, 30 and 15 sec spots. Broadcast Fall / Spring on multiple stations: Virgin 96, Rouge 107.3, CKOI 96.9, Rythme 105.7
Supported re-branding campaign to 3 main target groups; delivered awareness and increased traffic to L’académie website.


Girls night out!


Romantic date


Business lunch