L’Académie | Cirque du Soleil

A unique experience to thank clients for their loyalty

July 13, 2015

What unique experience can we offer to our clients for their loyalty ?



L’académie.   Since its St. Denis flagship location launched in 1984, L’académie established a unique reputation crafted from its affordable dining experience.  A BYOW known for its Italian and French dishes, ambiance, and friendly service.



PHASE 1 :  a rare and unique chance for L’académie fans to experience a Cirque du Soleil show, KURIOS.
360 visibility, including social media, Kurios site, newsletter, and on-site presence at all locations through ballots, posters, and pamphlets.

PHASE 2:  a joining of two birthdays to celebrate in a bigger way. Cirque du Soleil, the 30th Anniversary Concert, held in the heart of the Plateau, was the ideal way to treat clients of the area.
Campaign included: social, digital, on on-site activation.   creative by Design Grafico