Kariderm | Research

Maintaining a leadership position

July 9, 2015

How to maintain our leadership position in a highly competitive industry?



Kariderm.   A natural personal care brand made with shea butter, from a women’s cooperative of shea butter producers in Burkina Faso.   Committed to developing products made with active natural ingredients of only the highest quality, since 1998.



A full competitive analysis of the Canadian marketplace was performed, including industry performance, forecasts, direct & indirect competition, and brand positioning.
A segmentation strategy was developed to identify new opportunities for the brand.