Habitat for Humanity | Strategy

Increasing brand awareness in Quebec

July 10, 2015

We are a global organization with lower brand awareness in Quebec, what can we do?


 

Who?

Habitat for Humanity.  A non-profit organization working towards a world where everyone has a safe and decent place to live. Its mission is to mobilize volunteers and community partners in building affordable housing and promoting homeownership as a means to breaking the cycle of poverty.

 

Deliverables

Analysis of the NGO industry to solidify Habitat for Humanity’s unique brand positioning. Development of strategic plan designed to reach company objectives. Insights and tactics communicated to internal teams; alignment with national teams for optimized brand presence.