ConnectU International

December 17, 2018


ConnectU International is the leader of camp connections across the globe.
They specialize in matching children with the highest-quality camp, short-term education and travel experiences based on their interests, needs & personalities.


Objectives

Launch a new brand into the global marketplace that creates connections between students and their camp, education, and travel preferences.

  • Launch an international website under the new brand identity
  • Develop branded marketing materials and sales tools
  • Create brand exposure and new student enrollment
  • Optimize the brand reach across platforms and events

Deliverables

A branded communication strategy and original content creation that highlights this unique business model in the world of camp and experiential learning.

  • Brand identity creation based on Archetype personality
  • Original content creation for website, social pages, collateral
  • Tagline, anchor statements, elevator pitch
  • Assessment concept to differentiate the brand and add value to students
  • Collaboration with other agencies to develop a consistent brand look and feel
  • Tedx style presentation developed for a keynote speech at the Science Innovation Center in Shanghai, China

 

 

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