Canadian National (CN)

December 16, 2018

CN, Canadian National is a Canadian Class 1 freight railway headquartered in Montreal, Quebec that serves a 20,000 route-mile rail network spanning Canada and mid-America.

A true backbone of the economy, its team of approximately 24,000 railroaders transports more than C$250 billion worth of goods annually for a wide range of business sectors, ranging from resource products to manufactured products to consumer goods.


To embark on a transformational journey of safety and flexibility within its organization.

  • Create a powerful refreshed Brand identity through times of change
  • Communicate the “Spot-It” brand message with consistency at meetings
  • Align and inspire multi-disciplinary teams to support the belief that ‘safe’ can also be ‘flexible’


A refreshed Brand identity with powerful graphic elements that communicate the underlying messages.

  • Refresh its brand identity to convey key messages
  • Create new graphic elements
  • Develop a branded Powerpoint template



Understand your Brand DNA & Experience alignment


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