Chimparoo

December 17, 2018


Chimparoo carriers are the most versatile and user-friendly on the North and South American market, and are growing quickly throughout Europe and Asia.
Respectful of babies’ development and physiology, they are ergonomic and innovative products that have won several awards.

Objectives

A branded, fully-integrated digital marketing strategy that allows Chimparoo to gain momentum and reach throughout North America.

  • Gain more digital and social presence
  • Increase online transactions
  • Attain stronger margins
  • Increase sales throughout North America

Deliverables

Tailor yearly marketing strategies that create more momentum for the Chimparoo brand.

  • New communication platform
  • Social & digital media campaigns
  • Lead generation campaigns
  • Video & photo shoots
  • Blogger, Influencer, Ambassador & Baby wearing group relationships
  • Partnership development
  • Trade shows & events, with on-site Activations
  • Pricing & Sales strategies

Results

  • Increase in Sales (year 1 vs. year 2) + 60 %
  • Facebook + 113% (+5K) new friends in the targeted segment (12 first months)
  • 7,100 people in Facebook re-Targeting audience (first 3 months)
  • Canadian Cancer Society collaboration & special edition launch

Testimonial

“Siva marketing, en plus d’avoir apporté une expertise remarquable dans la gestion de notre visibilité sur le Web, nous supporte de façon engagée et avec la plus grande passion dans nos projets.
C’est un grand bonheur de travailler avec cette équipe”
.
Christine Duhaime – Founder of Chimparoo and L’Écharpe Porte-Bonheur

 

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