Chimparoo | Branding

Finding words to describe the true brand personality

July 1, 2015

Is our communication reflective of our true brand personality ?



Chimparoo.   A local brand with international reach that prides itself in offering both security for babies and full autonomy to their parents.  Creating more possibility and bettering the lives of all.
Chimparoo baby carriers are the most respectful of babies’ development and physiology, and the most versatile and user-friendly on the market.



Through brand identity exercises and Archetype surveys, a brand personality was created.
Chimparoo was provided an unique persona, brand story and footprint to set it apart from other North American and Global baby carrier brands.