December 17, 2018

Canus. Canada’s 5th largest soap manufacturer and known for its 100% Canadian goat’s milk skin care products under 3 brands: Caprina, Nature by Canus, and Li’l Goats.
With growing international presence, it produces 1 million bars of soap each month. Canus contributes to nourishing a better world by offering skin care products made with fresh goat’s milk, manufactured in partnership with Canadian dairy milk producers.


To continue expanding brand awareness and loyalty throughout North America.

  • Increase brand awareness and visibility in English Canada and USA
  • Segment database and increase membership loyalty
  • Accelerate online sales and increase number of transactions


Develop a short-term, impactful loyalty campaign to promote the Canus brand and reward new members.

  • Creation, development and launch of the “Caprina Wellness Campaign”, a membership-based loyalty program
  • Development of a social media strategy
  • Implementation of a “Lead generation” strategy to feed its database


  • Social strategy development with a total reach 54,960 people
  • Acquisition of 10,843 new members within 4 weeks
  • « Bien Être » program has generated > 51 K online visits within 1 week, and organic sales
  • Strategic partnership created with CIRQUE du SOLEIL



Rethink your Strategy & Get better Results


Comments are closed.