Canus. Canada’s 5th largest soap manufacturer and known for its 100% Canadian goat’s milk skin care products under 3 brands: Caprina, Nature by Canus, and Li’l Goats.
With growing international presence, it produces 1 million bars of soap each month. Canus contributes to nourishing a better world by offering skin care products made with fresh goat’s milk, manufactured in partnership with Canadian dairy milk producers.
To continue expanding brand awareness and loyalty throughout North America.
- Increase brand awareness and visibility in English Canada and USA
- Segment database and increase membership loyalty
- Accelerate online sales and increase number of transactions
Develop a short-term, impactful loyalty campaign to promote the Canus brand and reward new members.
- Creation, development and launch of the “Caprina Wellness Campaign”, a membership-based loyalty program
- Development of a social media strategy
- Implementation of a “Lead generation” strategy to feed its database
- Social strategy development with a total reach 54,960 people
- Acquisition of 10,843 new members within 4 weeks
- « Bien Être » program has generated > 51 K online visits within 1 week, and organic sales
- Strategic partnership created with CIRQUE du SOLEIL
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