Put up your feet. And listen to this.
Did you ever wonder why it’s so important to keep your feet clean?
Footprints have evolved over time but their essence has stood the test of time.
Footprints are defined as the impressions or images left behind by a person who is walking or running. An ecological footprint is a measure of human demand on the Earth’s ecosystems. Similarly, a carbon footprint is historically defined as “the total sets of greenhouse gas emissions caused by an organization, event, product or person.”
Digital footprints are the sum of the data that is left behind by users on digital or social platforms – they are permanent alter egos.
From our early beginnings, footprints have been preserved as fossils and provide evidence of prehistoric life.
So what do footprints and marketing have in common?
A footprint is the impression that your brand leaves, reflecting the sum of its meaning, values, and personality. It is what consumers remember and most importantly, is what sets you apart from the others.
It provides marketers and consumers alike with a clear sense of brand direction.
Brands with a distinguished imprint have more clarity and an abundance of creative options to continue evolving with the market demands.
Your brand’s footprint becomes visible once you have established its identity and narrative.
And in this saturated marketplace, it is your competitive advantage to leave a lasting impression. Consider this a stepping-stone to bigger business opportunities.
Coca-Cola remains the world’s most-chosen brand, with 5.8 billion Consumer Reach Points. Coca-Cola is the number one brand in eight countries. How did they do it? They put their best foot forward, of course with their Open Happiness campaign. And they kept their brand direction consistent across the globe.
Remember, better brands do not win. Brands that are perceived as better win.
Keep your footprint visible, one step at a time.
Because one size does not fit all.
