A man contempling

In search for FREEDOM: meet the EXPLORER Archetype

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I want to find a better way”, he said.
“Maybe even a better life. No matter what the others are saying about me.”
“Careful ! … you might fail”, she contested. “Yes”, he agreed. “But I might also succeed.”

Welcome to the EXPLORER personality. Free and independent, with virtually no limits.
How far are they willing to go to satisfy their craving for new experiences?
As far as necessary, even if it means not knowing what may come next.
Isn’t that part of the adventure? Maybe for some.

 

The EXPLORER is in search for his true identity, so he avoids conforming and looks to exploit his full potential even when the path isn’t clear.

 

Do you thrive on new experiences, welcome surprises?
You may be amongst some of the finest brands that people are attracted to because of their open spirit and refusal to conform, including: Johnnie Walker, Jeep, Levis, and National Geographic to name a few.

 

With freedom as your core desire, you strive to remain authentically true to yourself.
Because, after all … isn’t that what life is all about ?

Johnnie Walker – Leap of Faith

 

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On December 13, 2016
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