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The 12 Dominant Archetypes
Discover why global brands use the power of Archetypes to stand out.
[Time required: 5 mins]
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1%
How much do you agree with the below statement?
I find it easy to trust people and believe the world is usually a safe place.
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Strongly Agree
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How much do you agree with the below statement?
I like to fit in with others, but I am usually cautious about people I first meet.
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Strongly Agree
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How much do you agree with the below statement?
I achieve the results I want because of my highly competitive nature that keeps me driven.
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Strongly Agree
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How much do you agree with the below statement?
I am caring and generous. I often put others' needs before my own.
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Strongly Agree
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How much do you agree with the below statement?
I always try to be unique and improve my status quo by exploring new ways.
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Strongly Agree
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How much do you agree with the below statement?
I am a passionate person and enjoy connecting with people and situations.
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Strongly Agree
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How much do you agree with the below statement?
I am experiencing rapid changes in my life, reinventing who I am and letting go of old things that do not serve me.
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Strongly Agree
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How much do you agree with the below statement?
It is easy for me to feel inspired. I am highly imaginative and often have more ideas than I can possibly act on.
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Strongly Agree
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How much do you agree with the below statement?
I like to be in control – I take obligations seriously and feel a duty to fulfill them.
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Strongly Agree
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How much do you agree with the below statement?
I would like to see myself as a leader of change and realize how much impact my thoughts have.
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Strongly Agree
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Add RecommendationAdd TagsView All Assigned TagsSometimes
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How much do you agree with the below statement?
I have a thirst for knowledge. I believe in objectivity and search for truth.
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Strongly Agree
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Add RecommendationAdd TagsView All Assigned TagsSometimes
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How much do you agree with the below statement?
I enjoy making people laugh and am often the center of attention.
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Strongly Agree
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Add RecommendationAdd TagsView All Assigned TagsSometimes
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A connector
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Add RecommendationAdd TagsView All Assigned TagsA leader
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Add RecommendationAdd TagsView All Assigned TagsFair
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Add RecommendationAdd TagsView All Assigned TagsGood-natured
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Add RecommendationAdd TagsView All Assigned TagsRebellious
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Add RecommendationAdd TagsView All Assigned TagsSupportive
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Add RecommendationAdd TagsView All Assigned TagsAdventurous
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Add RecommendationAdd TagsView All Assigned TagsAn entertainer
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Add RecommendationAdd TagsView All Assigned TagsAnalytical
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Add RecommendationAdd TagsView All Assigned TagsCharismatic
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Add RecommendationAdd TagsView All Assigned TagsCompetitive
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Sometimes I get hurt because I am so naïve
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Add RecommendationAdd TagsView All Assigned TagsI blend in with the crowd, to feel a sense of belongingness
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Add RecommendationAdd TagsView All Assigned TagsI tend to feel superior to others
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Add RecommendationAdd TagsView All Assigned TagsAt times I can be manipulative
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Add RecommendationAdd TagsView All Assigned TagsI am so analytical that it is sometimes difficult to make decisions
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Add RecommendationAdd TagsView All Assigned TagsI am tempted to play tricks on people or to provoke them
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Add RecommendationAdd TagsView All Assigned TagsI need to win at any cost
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Add RecommendationAdd TagsView All Assigned TagsI neglect myself because I am always helping others
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Add RecommendationAdd TagsView All Assigned TagsI have a hard time committing to anyone or anything
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Add RecommendationAdd TagsView All Assigned TagsI can become obsessive or possessive of things that I really care about
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Add RecommendationAdd TagsView All Assigned TagsI can lose control and live extremes
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Add RecommendationAdd TagsView All Assigned TagsI am a workaholic and have more ideas than I could ever execute
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Making everyone feel welcome
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Add RecommendationAdd TagsView All Assigned TagsTaking charge of situations
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Add RecommendationAdd TagsView All Assigned TagsHaving the awareness to make my visions a reality
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Add RecommendationAdd TagsView All Assigned TagsBeing the most informed person in the room
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Add RecommendationAdd TagsView All Assigned TagsEntertaining the crowd
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Add RecommendationAdd TagsView All Assigned TagsStaying determined, even once others have given up
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Add RecommendationAdd TagsView All Assigned TagsKnowing how to make people feel protected & loved
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Add RecommendationAdd TagsView All Assigned TagsBeing flexible to change direction & live a new experience
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Add RecommendationAdd TagsView All Assigned TagsI'm the perfect matchmaker - of people or ideas
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Add RecommendationAdd TagsView All Assigned TagsDaring to behave in ways that others don't
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Add RecommendationAdd TagsView All Assigned TagsComing up with creative solutions
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Add RecommendationAdd TagsView All Assigned TagsFinding the positive in anyone and anything
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If I had a super power, it would be to:
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Add a silver lining to every cloud
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Add RecommendationAdd TagsView All Assigned TagsFeel part of any crowd, with a simple smile
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Add RecommendationAdd TagsView All Assigned TagsHave everyone do as I say, by clapping my hands
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Add RecommendationAdd TagsView All Assigned TagsMaterialize things out of thin air, by waving a feather
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Add RecommendationAdd TagsView All Assigned TagsKnow the answer to any question, just by switching on a light
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Add RecommendationAdd TagsView All Assigned TagsBe in the spotlight every time I tell a joke
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Add RecommendationAdd TagsView All Assigned TagsBe the best at everything, just by saying " I "
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Add RecommendationAdd TagsView All Assigned TagsHeal people with the touch of a hand
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Add RecommendationAdd TagsView All Assigned TagsAppear anywhere in the world, at the snap of a finger
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Add RecommendationAdd TagsView All Assigned TagsMake anyone fall in love with me, just by winking
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Add RecommendationAdd TagsView All Assigned TagsBreak the rules, without any consequence
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Add RecommendationAdd TagsView All Assigned TagsCreate anything I want, just by closing my eyes
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%%QUESTIONANSWERS%%
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The 12 Dominant Archetypes
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Your Result Type is Innocent
Finding the positive in anyone or anything!
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Your Result Type is Everyperson
Making everyone feel welcome and included!
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Your Result Type is Hero
Staying determined, even after others have given up!
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Your Result Type is Explorer
Changing the status quo to live something new!
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Your Result Type is Lover
Connecting us with experiences, through the senses!
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Your Result Type is Rebel
Daring to behave in ways that others don't!
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Your Result Type is Creator
Pioneering solutions that help solve problems!
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Your Result Type is Ruler
Taking charge of situations when things get chaotic!
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Your Result Type is Magician
Having the awareness to manifest a vision!
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Your Result Type is Sage
Being the most informed one in the room!
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Your Result Type is Jester (duplicate)
Entertaining others to create fun experiences!
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Your Result Type is Jester
Entertaining others to create fun experiences
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Your Result Type is Caregiver
Supporting others with protection and love.
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YOUR TOTAL POINTS
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In the early 1900’s through the study of religions, myths, and fairy tales of different cultures, Carl Jung, Swizz Psychologist and founder of Analytic Psychology discovered that the contents of individual consciousness—dreams, fantasies, wishes, impulses, and thoughts—seemed rooted in a collective consciousness. What amazed him is that this was shared by all human beings.
Today, these primitive and instinctive types have become the backbone for modern brand development.
Summed up, for Marketers and Brand Strategists it reads: How does this brand story provide MEANING to events in my life?
As we reflect on our dominant Archetype, we become clearer about who we are, what we say, and how we act. This helps us become more intentional about our identity.
There are 12 main Archetypes. Each one of these Archetypes represents a universally familiar character which, once matched with your brand, can then be used to build brand personality.
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The effect can be astonishing, enabling specific audiences to identify with brands, and elicit the emotional responses that creating a sense of belonging. This is because it provides an actual system for the management of meaning.
Brand Archetypes give brands a WHY and a character that makes them accessible and relatable to audiences who share those same values. This representation of your personality is based on key human desires, motivations, needs, fears and values - such as safety, power, and belonging. These are the same elements needed to produce a blockbuster movie or write a best-selling novel! While you may not identify with your brand as a film or book, it is important to remember this: the clearer you are about your Archetype, the easier it will be to position yourself, build narrative and create an emotional connection with your target audience.
Brands that are able to capture the essential meaning within their categories – and communicate that message succinctly – dominate the market. Take the Archetype Assessment and discover why global brands use the power of Archetypes to stand out.