Time Left:
00
:
00 :
00
HRS
MIN
SEC
Time Spent: %%TIMESPENT%%
Time expired. Sorry, you will not be able to continue with this quiz. Please opt-in to see the result.
SEC
HRS
MIN
SEC
SEC
Total Time
[SQBTimeSpent]
0
HRS
0
MIN
0
SEC
The 12 Dominant Archetypes
Discover why global brands use the power of Archetypes to stand out.
[Time required: 5 mins]
TAKE THIS QUIZ
1%
How much do you agree with the below statement?
I find it easy to trust people and believe the world is usually a safe place.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I like to fit in with others, but I am usually cautious about people I first meet.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I achieve the results I want because of my highly competitive nature that keeps me driven.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I am caring and generous. I often put others' needs before my own.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I always try to be unique and improve my status quo by exploring new ways.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I am a passionate person and enjoy connecting with people and situations.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I am experiencing rapid changes in my life, reinventing who I am and letting go of old things that do not serve me.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
It is easy for me to feel inspired. I am highly imaginative and often have more ideas than I can possibly act on.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I like to be in control – I take obligations seriously and feel a duty to fulfill them.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I would like to see myself as a leader of change and realize how much impact my thoughts have.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I have a thirst for knowledge. I believe in objectivity and search for truth.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
How much do you agree with the below statement?
I enjoy making people laugh and am often the center of attention.
Enter any additional information about the quiz.
Strongly Agree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAgree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSometimes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDisagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStrongly Disagree
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
A connector
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsA leader
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsFair
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsGood-natured
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsRebellious
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsSupportive
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAdventurous
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAn entertainer
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAnalytical
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCharismatic
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCompetitive
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreative
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
Sometimes I get hurt because I am so naïve
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI blend in with the crowd, to feel a sense of belongingness
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI tend to feel superior to others
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAt times I can be manipulative
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI am so analytical that it is sometimes difficult to make decisions
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI am tempted to play tricks on people or to provoke them
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI need to win at any cost
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI neglect myself because I am always helping others
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI have a hard time committing to anyone or anything
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI can become obsessive or possessive of things that I really care about
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI can lose control and live extremes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI am a workaholic and have more ideas than I could ever execute
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
Making everyone feel welcome
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsTaking charge of situations
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHaving the awareness to make my visions a reality
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsBeing the most informed person in the room
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsEntertaining the crowd
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsStaying determined, even once others have given up
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsKnowing how to make people feel protected & loved
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsBeing flexible to change direction & live a new experience
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsI'm the perfect matchmaker - of people or ideas
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsDaring to behave in ways that others don't
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsComing up with creative solutions
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsFinding the positive in anyone and anything
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
If I had a super power, it would be to:
Enter any additional information about the quiz.
Add a silver lining to every cloud
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsFeel part of any crowd, with a simple smile
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHave everyone do as I say, by clapping my hands
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsMaterialize things out of thin air, by waving a feather
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsKnow the answer to any question, just by switching on a light
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsBe in the spotlight every time I tell a joke
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsBe the best at everything, just by saying " I "
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsHeal people with the touch of a hand
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsAppear anywhere in the world, at the snap of a finger
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsMake anyone fall in love with me, just by winking
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsBreak the rules, without any consequence
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsCreate anything I want, just by closing my eyes
A text area will be displayed in the frontend when users select this answer.
Add RecommendationAdd TagsView All Assigned TagsNext
%%QUESTIONANSWERS%%
Skip Opt-in
The 12 Dominant Archetypes
By participating in this test, you agree to share your contact information with SIVA Marketing. Rest assured that your information will remain strictly confidential. You also give SIVA Marketing permission to contact you at a reasonable frequency, to share news about brand and archetypes, as well as exclusive promotions.
Your Result Type is Innocent
Finding the positive in anyone or anything!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Everyperson
Making everyone feel welcome and included!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Hero
Staying determined, even after others have given up!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Explorer
Changing the status quo to live something new!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Lover
Connecting us with experiences, through the senses!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Rebel
Daring to behave in ways that others don't!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Creator
Pioneering solutions that help solve problems!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Ruler
Taking charge of situations when things get chaotic!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Magician
Having the awareness to manifest a vision!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Sage
Being the most informed one in the room!
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Jester
Entertaining others to create fun experiences
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Your Result Type is Caregiver
Supporting others with protection and love.
An email is on its way to you right now with your full results. Please be sure to whitelist the domain sivamarketing.ca
You can also download your results here
If you don’t see it in your inbox within the next few minutes, please check your spam folder.
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Product Title
Buy Now
Continue
%%CATEGORY_TOTAL_PERCENT%%
%%CATEGORY_TOTAL_NUMBER%%
[CATEGORY_TOTAL_PERCENT]
[CATEGORY_ONLY_PERCENT]
[CATEGORY_TOTAL_NUMBER]
Retake
YOUR TOTAL POINTS
0
Congrats! You have earned 0 point(s) by completing this quiz.
In the early 1900’s through the study of religions, myths, and fairy tales of different cultures, Carl Jung, Swizz Psychologist and founder of Analytic Psychology discovered that the contents of individual consciousness—dreams, fantasies, wishes, impulses, and thoughts—seemed rooted in a collective consciousness. What amazed him is that this was shared by all human beings.
Today, these primitive and instinctive types have become the backbone for modern brand development.
Summed up, for Marketers and Brand Strategists it reads: How does this brand story provide MEANING to events in my life?
As we reflect on our dominant Archetype, we become clearer about who we are, what we say, and how we act. This helps us become more intentional about our identity.
There are 12 main Archetypes. Each one of these Archetypes represents a universally familiar character which, once matched with your brand, can then be used to build brand personality.
Read More
The effect can be astonishing, enabling specific audiences to identify with brands, and elicit the emotional responses that creating a sense of belonging. This is because it provides an actual system for the management of meaning.
Brand Archetypes give brands a WHY and a character that makes them accessible and relatable to audiences who share those same values. This representation of your personality is based on key human desires, motivations, needs, fears and values - such as safety, power, and belonging. These are the same elements needed to produce a blockbuster movie or write a best-selling novel! While you may not identify with your brand as a film or book, it is important to remember this: the clearer you are about your Archetype, the easier it will be to position yourself, build narrative and create an emotional connection with your target audience.
Brands that are able to capture the essential meaning within their categories – and communicate that message succinctly – dominate the market. Take the Archetype Assessment and discover why global brands use the power of Archetypes to stand out.