What is Team Alignment?

Team alignment is easy to aspire to, but often harder to attain. It is achieved when individual team members or cross-functional teams have a clear understanding of both their individual and common goals, work toward the same vision, and believe that their contributions benefit the organization in a bigger way.

Why are Archetypes Important for Teams?

The major differentiator to creating sustainable alignment is by understanding how teams are predisposed to behaving. Once you have this knowledge, you are able to make purposeful decisions and remain agile to different personalities. Our years of using Brand Brand Archetypes to understand team dynamics have proven that team members tend to mirror and resemble one another - especially if they have been collaborating for an extended period of time.