The Brand Audit questionnaire contains statements that assess your performance in the following areas:

Identifying where an organization scores lowest helps leaders become more intentional about building strategies to support them in these critical areas.

It is important to note that lack of performance in even one of these six pillars can create misalignment and lack of harmony within the entire organization. Left unattended for too long - one pillar crumbles, leaving the others more vulnerable, or creating strain and likely fracture to the ones left supporting the company.

A Brand Audit is a common practice that provides foresight to these mishaps. A brand audit is a diagnostic that evaluates your brand position in the marketplace, its strengths, opportunities, areas of improvement based on statistical data and real customer and stakeholder insight against your competitors, and how to strengthen it. A complete brand audit should cover all 6 pillars.