Time Left:

00
:
00
:
00

HRS

MIN

SEC

SEC

The 6-Pillar Brand Audit

High performing industry leaders have 6 outstanding areas. Take the 6-Pillar Brand Audit and discover where your company excels. Tap into new opportunities to become an employer brand of choice.

[Time required: 3 mins]

TAKE THIS QUIZ

The 6-Pillar Brand Audit

By participating in this assessment, you agree to share your contact information with SIVA Marketing. Rest assured that your information will remain strictly confidential. You are also giving us permission to contact you at a reasonable frequency to share insights on branding, Archetypes, or other newsworthy events.

YOUR TOTAL POINTS

The Brand Audit questionnaire contains statements that assess your performance in the following areas:

Culture

Organizational culture is the collection of values, expectations, attitudes, behaviors and practices that guide and inform the actions of all team members. It dictates how people feel at work.

Communication

Effective workplace communication is the ability to exchange information and ideas, allowing any job to be performed more easily.

Identity

Corporate identity is how your business presents itself to the outside world, but this is largely shaped by its internal culture and values.

Experience

Brand experience is the sum of a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or service.

Leadership

The ability to inspire, influence or mobilize teams toward common goals that produce results comes with solid leadership. Visionary leadership produces collaborators and life-long ambassadors.

Systems

Systems in business have a defined set of principles, practices and procedures. These are applied to specific activities, to achieve specific results.

Identifying where an organization scores lowest helps leaders become more intentional about building strategies to support them in these critical areas.

It is important to note that lack of performance in even one of these six pillars can create misalignment and lack of harmony within the entire organization. Left unattended for too long - one pillar crumbles, leaving the others more vulnerable, or creating strain and likely fracture to the ones left supporting the company.

A Brand Audit is a common practice that provides foresight to these mishaps. A brand audit is a diagnostic that evaluates your brand position in the marketplace, its strengths, opportunities, areas of improvement based on statistical data and real customer and stakeholder insight against your competitors, and how to strengthen it. A complete brand audit should cover all 6 pillars.

AUDIT MY BRAND