The 6-Pillar Brand Audit
How much do you agree with the below statement about your company?
Achievements are acknowledged and celebrated.
How much do you agree with the below statement about your company?
We have formal reviews to ensure our employee professional development is monitored.
How much do you agree with the below statement about your company?
We use behavioural or psychometric assessments to ensure we're onboarding the right people.
How much do you agree with the below statement about your company?
Motivation is generally high across departments.
How much do you agree with the below statement about your company?
Our employee turnover rate is low.
How much do you agree with the below statement about your company?
Our brand messaging is effectively and consistently implemented.
How much do you agree with the below statement about your company?
Customers understand our brand promise and can easily share it with others.
How much do you agree with the below statement about your company?
We have a brand story to share and often use this narrative.
How much do you agree with the below statement about your company?
We engage content creators to bring our message to life.
How much do you agree with the below statement about your company?
Lines of communication between departments remain open, clear and transparent.
How much do you agree with the below statement about your company?
Our company values are clearly defined and integrated in our day-to-day.
How much do you agree with the below statement about your company?
We position ourselves on what makes us different or how we deliver value.
How much do you agree with the below statement about your company?
We have a yearly budget dedicated to our branding and marketing efforts.
How much do you agree with the below statement about your company?
Our brand guidelines or strategies help us to plan new initiatives.
How much do you agree with the below statement about your company?
We understand how our brand persona (Archetype) impacts the way we market ourselves.
How much do you agree with the below statement about your company?
We deliver similar experiences to people both inside and outside the organization.
How much do you agree with the below statement about your company?
Our customer journey is well defined and understood.
How much do you agree with the below statement about your company?
Formal orientation programs / packages are available for all new hires.
How much do you agree with the below statement about your company?
Customer service is similar across our portfolio, regardless of seasonality or peaks.
How much do you agree with the below statement about your company?
People often say they remember how we 'made them feel'.
How much do you agree with the below statement about your company?
Cross-functional teams work toward a common vision.
How much do you agree with the below statement about your company?
Key drivers and metrics are used to determine how close we are to our branding initiatives.
How much do you agree with the below statement about your company?
Senior leadership cascades information down through appropriate channels.
How much do you agree with the below statement about your company?
Training and professional development programs are offered to our teams.
How much do you agree with the below statement about your company?
Our employees feel safe addressing issues with management.
How much do you agree with the below statement about your company?
Our website and digital platforms accurately reflect our brand personality.
How much do you agree with the below statement about your company?
We nurture community or membership groups to keep our brand voice alive.
How much do you agree with the below statement about your company?
Our shared company drives are organized and methodical.
How much do you agree with the below statement about your company?
We have a well-segmented CRM or database of our existing and potential clients.
How much do you agree with the below statement about your company?
We have dedicated staff to manage our digital presence.
The 6-Pillar Brand Audit
You scored lowest in Culture
Organizational culture is the collection of values, expectations, attitudes, behaviors, and practices that guide and inform the actions of all team members. It dictates how people feel at work.
You scored lowest in Communication
Effective workplace communication is the ability to exchange information and ideas, allowing any job to be performed more easily. How you say something is often more important than what you actually say.
You scored lowest in Identity
Corporate identity is how your business presents itself to the outside world, but this is largely shaped by its internal culture and values. The way business happens on a day-to-day may seem like something that only the internal community knows, but this is seldom the case.
You scored lowest in Experience
Brand experience is the sum of a holistic set of conditions created by a company to influence the feeling a customer has about a particular product or service. Brands known to create experiences often gain popularity because of how they made people feel.
You scored lowest in Leadership
The ability to inspire, influence, or mobilize teams toward common goals that produce results comes with solid leadership. Visionary leadership produces collaborators and life-long ambassadors. Negative leadership creates insubordination. The choice is yours.
You scored lowest in Systems
Systems in business have a defined set of principles, practices, and procedures. These are applied to specific activities, to achieve specific results. It is essentially a way to create a set of shortcuts and formulas that will make sure everything gets done right. Systems can be created for many areas of your business.