CONSULTING & ADVISORY
As Fractional CMOs and Brand Strategists, we ignite change that elevates brands
What is your company's biggest challenge?
Gain insights through clearer brand evaluation
Services include:
- Strategic Brand Session
- Archetype Personality Assessment
- Brand Credibility Window
- Brand Identity Blueprint
- Buyer Persona Building Lab
- Brand Audit
- Focus Groups & Custom Workshop
“It’s not often one comes across one who has mastered her skill set. Sabrina is such an individual. As a key member of the BDC business advisory delivery team she has worked with many customers and helped them develop their Brand and Marketing programs. Sabrina inspires confidence with customers. Her creativity and client centric approach enables each client to find their unique market and competitive positioning. I would not hesitate to recommend Sabrina for any growth-oriented company looking to take their Brand to the next level.”
Robert Caporuscio, Senior Business Advisor, BDC Advisory Services
Streamline planning efforts with a solid brand strategy
Services include:
- Brand Architecture Plan
- Competitive & Gap Analysis
- Value-Driven Positioning
- Communication Strategy & Archetypal Narrative
- The Value Proposition Formulas
- Employee and Key Player Engagement Workshop
- Employer Brand Creation
“I met Sabrina at a Branding Workshop where she was a speaker. Extremely impressed with her presentation I followed up with a one-on-one branding consultation session with her. Whether you are just starting to think about branding or you're looking to re-brand I highly recommend meeting with her for an initial consultation and a plan of action.”
Marc Smadja, Real Estate Broker & Advisor
Reach execution goals through brand deployment
Services include:
- Brand implementation Training
- Brand Guidelines
- Strategic Marketing Plan
- Pricing & Merchandising Strategy
- Launch Presentation
- Company-branded Keynote
- Fractional Support
“Wow, I'm on a board of directors and we wanted to look at our branding. The process that Sabrina put us through and the ease of how she helped us find our priorities and create a strategic road map is just fabulous. If you are feeling a little confused as to what to focus on as your brand, her process is really fun and her ability to draw out a common theme was so helpful.”
Monique Caissie, Consultant, Coach, Facilitator, Virtual Presenter
Why should you work with a Fractional CMO or Brand Strategist? A Fractional CMO (Chief Marketing Officer) is a highly experienced marketing leader who provides strategic expertise and insights.
This seasoned professional should be: a strategic visionary that aligns plans to meet business goals – adaptable to your realities – an excellent communicator – reputable, with a proven track record across industries.
They must have the ability to synthesize what a brand does, how it creates unique value for its market, and why that matters. Defining a clear identity is the foundation to developing a brand that is well-positioned and articulate. This is the difference between one-off tactics that generate mediocre results, and strategic initiatives that have a sustained positive impact on KPIs.
If your Fractional CMO or Brand Consulting Firm does not speak the language of business, make it your business to inquire why.
We pride ourselves in hearing our clients say “you really understand our business”. Yes, this is what we do.
Close the gap between your brand vision and operational reality
Tailored consulting and advisory is a strategic approach that solves critical business issues, regardless of the industry. Ask for our Brand Audit. It focuses on where the biggest issues lie and how to solve them.
Of National & Global Brand Management Experience
We perform Brand Audits and in-depth analyses of your needs. Then we bridge those insights with plans that reflect your unique brand essence. Leverage your brand as a tool for developing and executing brand strategies that really stick.
Partner with partners who understand your business.
Sabrina assisted me with: creating content for my website that supported my brand identity; optimizing the presentation of my service offerings; and, creating a new tagline and brand refresh. In working with Sabrina, I felt listened to, understood, and supported. She takes the time and has the unique skills to elicit who you are, what you stand for and what you can bring to your clients. I now not only have a website, concisely worded offering and great new tagline, I also have more direction and better skills for marketing myself and my firm. I would highly recommend Sabrina for all of your branding and communications needs!
Kathryn Szymczyk, Global Business Development - Intellectual Property
From our very first meeting, I was impressed by Sabrina’s knowledge, unique methodologies, professionalism, and instinct within this domain. She helped me not only to develop my brand and DNA, but helps me to exceed myself constantly. I recommend SIVA without a shadow of a doubt to any professional that wants to position its brand amongst the elite of this business world.
Marc Dumaine, Coach, Speaker, Author and Founder
SIVA Marketing, in addition to having brought remarkable expertise in the management of our digital presence, also continues to support us passionately in all our projects. It’s a real pleasure working with this team.
Christine Duhaime, Founder
Working with SIVA was an exciting opportunity to learn more about how we can better position our company. The team was professional, timely, and very communicative about project timelines, and goals.
Robert Rinaldi, President
Sabrina and her team invested their time and expertise in helping us discover our why. This translated into a clear and focused approach to our business development strategies and aligned our service offerings based on our archetype. It was inspiring and motivating.
Roee Ben-Eli, Founder
Before working with SIVA, I felt completely lost with my service offerings. I didn’t know and wasn’t using my brand voice to its fullest potential. With the Archetype process, I finally got clarity on who I am, what I offer, and to whom. As a complex person, I needed Sabrina’s guidance to assess my internal and external processes and highlight my value-added. Thank-you Sabrina, your creative ideas, open mind, and structured approach has made this a wonderful adventure! I recommend SIVA to anyone who is looking to better express their voice and live their mission with passion and motivation!”
Catherine Gagnon, Health Coach
If your department or organization is not running at its optimal potential, consider how the outside market perceives you. Branding and communication (or lack thereof!) is often the reason why companies struggle to attract or retain the talent, customers, or resources they want. Consider a Brand Strategy Training Course or Employer Branding Workshop to set a stronger foundation.