I sat amongst colleagues several years back, and listened, with a peaked interest to the Brand Archetype specialist delivering the workshop. Continue Reading
Read More »
Branding goes way beyond a logo, an ad, or a campaign.
Branding is the complete message. Whether online, in retail, on paper, in person, or over the phone.Read More »
Put up your feet. And listen to this.
Did you ever wonder why it’s so important to keep your feet clean?
Footprints have evolved over time but their essence has stood the test of time.Read More »
Consumer behaviour – changed forever. Google calls these new bite-size interactions “micro-moments”. You may call them teasers.Read More »
A typical Thursday night in June – my colleague and I decide to go out for a long-overdue 5 a 7 in bubbling, artsy Griffintown. Walking along Notre Dame, I suggest Grinder. He agrees. But the hostess doesn’t.Read More »