I sat amongst colleagues several years back, and listened, with a peaked interest to the Brand Archetype specialist delivering the workshop. Continue Reading
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Cross the T in Archetype: Who’s your Type?
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The 5 BRAND Truths
Branding goes way beyond a logo, an ad, or a campaign.
Branding is the complete message. Whether online, in retail, on paper, in person, or over the phone.Read More » -
Keep your feet clean
Put up your feet. And listen to this.
Did you ever wonder why it’s so important to keep your feet clean?
Footprints have evolved over time but their essence has stood the test of time.Read More » -
Why smaller is better?
Consumer behaviour – changed forever. Google calls these new bite-size interactions “micro-moments”. You may call them teasers.
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Seared to perfection
A typical Thursday night in June – my colleague and I decide to go out for a long-overdue 5 a 7 in bubbling, artsy Griffintown. Walking along Notre Dame, I suggest Grinder. He agrees. But the hostess doesn’t.
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