Close your eyes. Think of the first 3 colors you see when you wake up. What are they? Did any of them include red, yellow and/or blue?
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Halloween. The one special day where you can be anything you want!
You have the ability to transform into your envisioned self.
Your alter ego.
It is that one day that society at large releases to conformity and allows metamorphosis to set in. On this day, you can see the world through different lenses – and have the world perceive you as you desire.Read More »
How a 19th century psychologist can help you leave your competition behind
Before Christopher Columbus landed on the shores of the new world, he was nothing but lost. Continue ReadingRead More »
As the name eludes to, this Archetype is motivated by love and intimacy, and will go to great lengths to make others feel special. The Lover’s primary motivation is to pursue happiness and pure bliss.Read More »
Certain periods in the year are conducive to introspection. Knowing where we are, deciding where you want to go. The process of building, destroying and rebuilding our dreams afresh … so that they may be attained.Read More »
“I want to find a better way”, he said.
“Maybe even a better life. No matter what the others are saying about me.”
“Careful ! … you might fail”, she contested. “Yes”, he agreed. “But I might also succeed.”Read More »
What does a blindfold, sand, and a conference room have in common with a Marketing plan?
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I sat amongst colleagues several years back, and listened, with a peaked interest to the Brand Archetype specialist delivering the workshop. Continue ReadingRead More »
Branding goes way beyond a logo, an ad, or a campaign.
Branding is the complete message. Whether online, in retail, on paper, in person, or over the phone.Read More »
Put up your feet. And listen to this.
Did you ever wonder why it’s so important to keep your feet clean?
Footprints have evolved over time but their essence has stood the test of time.Read More »