What’s your Archetype?

Because the story begins once you discover your identity.


Take the test by clicking on the button above,
and understand who you are – your strengths, weaknesses and your core desires.
Discover your brand personality assets, and how to deal with the world around you.





What is an Archetype?

An universal character or pattern of behaviour that helps people understand themselves and the world around them. It is timeless and represents an eternal truth. Swiss psychiatrist Carl Jung is at the foundation of Archetypes, through his studies that all human behaviour is driven by a collective unconscious.


Through the discovery of your Archetype, a brand identity comes to life.
And this helps create a unique narrative
to help tell your brand story.


Brands that use Archetypes as their foundation are believed to be able to connect faster and more deeply with consumers because the message communicated is clear and taps into the deeper ambitions and aspirations of the consumer.





Meet the 12 Archetypes




Next videos are coming soon…