Discover your personality and stand out!

What’s your Archetype?

Understand who you are – your strengths, weaknesses and your core desires.
Discover your brand personality assets, and how to deal with the world around you.



Only takes 3-5 minutes to complete

Choose the 1 answer that best represents you today

Don’t overthink it, just follow your instinct!


Because the story begins once you discover your identity.



Here are some global brands using the power of Archetypes:



Want to know more? What is an Archetype?


An universal character or pattern of behaviour that helps people understand themselves and the world around them. It is timeless and represents an eternal truth. Swiss psychiatrist Carl Jung is at the foundation of Archetypes, through his studies that all human behaviour is driven by a collective unconscious.


Through the discovery of your Archetype, a brand identity comes to life.
And this helps create a unique narrative to help tell your brand story.


Brands that use Archetypes as their foundation are believed to be able to connect faster and more deeply with consumers because the message communicated is clear and taps into the deeper ambitions and aspirations of the consumer.



Meet the 12 Archetypes