Radikal Dezzertz | Research

How trends have impacted ice cream consumption

June 25, 2015

What trends have impacted ice cream consumption and what does that mean for us?


 

Who?

Radikal Dezzertz.   Dedicated to crafting premium quality churros, gelato, and frozen desserts for the Montreal community. Combining traditional European gelato-preparation methods with innovative flavours, for a truly artisanal product.

 

Deliverables

A competitive analysis of Canadian, US, and Global trends in the ice cream category.
Provided team a SWOT analysis, including industry performance and forecasts. A current brand positioning was developed to identify new opportunities for Radikal.

 

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